GALERIA.ag, Adobe Partner to Launch GenStudio
With Adobe’s GenStudio solution, GALERIA.ag expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.
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GALERIA.ag has announced a partnership with Adobe to implement GenStudio, a technology suite that brings together AI, creative automation, and asset management within a single platform.
This platform orchestrates AI agents across the entire creative process, accelerating delivery with enhanced consistency and efficiency. GALERIA.ag will embrace the full potential of this technology, poised to revolutionise the content supply chain by elevating both creative output and operational efficiency.
With an investment of R$10 million, the implementation of GenStudio begins, representing a strategic move by GALERIA.ag to solidify its position in innovation within the advertising market.
This initiative reinforces the agency’s commitment to investing smartly in technology to enhance efficiency, scale creativity, and generate even more value for its clients — with a long-term vision and pioneering spirit that positions GALERIA.ag among the early adopters of this solution in an integrated manner.
This initiative is the new phase for the agency, which is betting on an even more connected and scalable operating model — with the goal of delivering campaigns with greater agility, consistency, and efficiency for its clients.
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“Investing in GenStudio aligns with Galeria’s longstanding vision: leveraging technology — and now artificial intelligence — to amplify creativity and deliver tangible value to our clients,” said Daniel Martins, Partner and Head of Operations & Transformation at GALERIA.
“We’re establishing a more efficient operational framework, where AI orchestrates the entire process — from the initial brief to the final deliverable, connecting our talent directly to our clients.”
GenStudio’s platform optimises process management and accelerates campaign launch speeds. Furthermore, by centralising asset management, it minimises content waste, promoting greater reuse and ensuring consistent messaging across all communication channels.
Eduardo Simon, CEO of GALERIA.ag, said, “These new technologies allow us to liberate our talent to focus on creativity, innovation, and strategy, while the platform manages the operational execution and workflow. This represents a significant leap forward for the communications industry.”
For Adobe, this agreement represents a strategic move to solidify its brand in the Brazilian advertising market.
“Galeria will be the first agency in Brazil to implement the full GenStudio suite. This positions Brazil at the forefront of global innovation in AI-powered communication,” said Raul Braga, Enterprise Sales, Account Manager at Adobe.
“Together with one of the industry’s leading players, we are co-creating a new operating model for agencies. This initiative has the genuine aim of transforming the entire creative value chain.”
With Adobe’s solutions, the agency expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.
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