Uber will migrate some of the company’s most critical infrastructure to Google Cloud and will be able to take advantage of additional Google capabilities. Google and Uber announced an expanded partnership in which Uber has selected Google to support the modernisation of its data cloud infrastructure and reimagine the customer experience for Uber users, drivers, […]
Uber users will soon be able to collect Avios on every journey they take by car, coach or train booked via the Uber app, by simply linking their British Airways Executive Club and Uber accounts. From later this month, members of the airline’s loyalty programme will be eligible to collect 1 Avios for every £1 […]
T-Mobile announced the acquisition of Octopus Interactive, the network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing […]
While one cannot ensure 100 per cent protection against data breaches, building the right frameworks and a conducive culture goes a long way in minimising risks. According to a report, 46 per cent of organisations have suffered reputational damage due to a data breach, and 19 per cent of organisations have suffered reputation and brand […]
Uber announced its partnership with Paymob, the digital payment service provider, to expand payment options on the Uber app. It is in a bid to financially integrate a broader base of Egyptian drivers and riders, and as another step towards enhancing financial inclusion through ride-sharing technology, complementing Egypt Vision 2030. Through this partnership, riders can […]
“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]
