traditional advertising

AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive content Augmented reality came into the marketing big picture in 2019 when Facebook and Instagram launched Spark AR, enabling brands to create their AR filters for free. These filters could be […]

According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]