social media

Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the country’s biggest brands would decide to focus solely on eCommerce? Well, neither did we. But due to the coronavirus pandemic, that is precisely what happened for many businesses, particularly within the […]

Mark Zuckerberg, Facebook founder and CEO, announced that Facebook, Inc. plans to help people get vaccinated against the COVID-19 virus. ‘We’re launching a global campaign to help bring 50 million people a step closer to getting Covid-19 vaccines’.  ‘We’ve already connected over 2 billion people to authentic and verifiable Covid-19 information. Now that many countries […]

Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube.  And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]

The all-inclusive service includes a full payment gateway and the setup of an eCommerce ecosystem, which forms part of bfound’s one-stop-shop for SME online solutions. bfound is actively working to help SMEs adapt to post-Covid market dynamics and a large part of this activity is focused on helping businesses establish a sustainable capability to sell […]

It’s common for brands to become stagnant, rooted in their ways and too set on a specific course that restricts their ability to adapt to change. It is the classic example of the “That’s the way we do things around here” mentality. But over time, competition increases, markets develop, and consumer needs shift. Consequently, very […]

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]

Digital 2021 shows significant increases in internet and social media users over the past 12 months. Hootsuite the global leader in social media management, and We Are Social, the socially led creative agency, have released Digital 2021, their latest annual report presenting the most salient global findings on social media and digital trends. With much […]

Salesforce announced that Sally Beauty Holdings, the leader in professional hair color, has partnered with Salesforce to implement cloud-based enhancements to support the shopping experience for beauty enthusiasts and salon professionals As salons closed and customers prioritised health and safety in response to the pandemic, DIY hair color and care gained popularity, leading to a […]

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]