social media

It’s common for brands to become stagnant, rooted in their ways and too set on a specific course that restricts their ability to adapt to change. It is the classic example of the “That’s the way we do things around here” mentality. But over time, competition increases, markets develop, and consumer needs shift. Consequently, very […]

Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]

Marketing leaders understand that social media marketing has become a critical strategy as the client base that uses social media has increased exponentially. The use of social media platforms for marketing has proved to be useful for enterprises across the world. CMOs state that when enterprises assume their target audience is part of the total […]

Digital 2021 shows significant increases in internet and social media users over the past 12 months. Hootsuite the global leader in social media management, and We Are Social, the socially led creative agency, have released Digital 2021, their latest annual report presenting the most salient global findings on social media and digital trends. With much […]

Salesforce announced that Sally Beauty Holdings, the leader in professional hair color, has partnered with Salesforce to implement cloud-based enhancements to support the shopping experience for beauty enthusiasts and salon professionals As salons closed and customers prioritised health and safety in response to the pandemic, DIY hair color and care gained popularity, leading to a […]

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]

With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]

There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign unlike year’s past. This year, Wrapped is about telling a story of gratitude and […]

It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020.  The report reveals that despite a turbulent three quarters […]