PubMatic

The integration provides publishers with new sources of demand through Activate and solutions to manage and monetise their video content for maximum revenue.

Partnership will empower infrastructure built for a privacy-first future where first-party data and first-party relationships. Permutive, an audience infrastructure provider, is partnering with PubMatic to make first-party publisher data accessible to advertisers and monetisable for publishers. This partnership pairs PubMatic’s Connect, which enables media buyers to connect with target audiences across the open internet, with […]