![Data Approach, Growth, and Profitability Must Strike A Balance](https://martechvibe.com/wp-content/uploads/2023/09/Rise-Up-Vox-Pop-Harsha-Thawani-Ashick-Ali.jpg)
Martech
Data Approach, Growth, and Profitability Must Strike A Balance
Martechvibe spoke to industry leaders about aligning marketing strategies with the broader goals of the business, recognising that data approach, growth, and profitability must strike a delicate balance.