Elizabeth Herbst-Brady

Yahoo announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalisation, performance and measurement. “Two industry changes are accelerating adoption […]

With this partnership, buyers can access addressable TV and streaming inventory. Yahoo has expanded its partnership with DirecTV Advertising to include set-top box (STB) data. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can activate TV usage data from millions of DirecTV households. Yahoo is the only omnichannel DSP to access DirecTV Advertising’s STB […]

Advertisers using Yahoo DSP will access Comscore activation for brand safety and suitability filters for optimal campaign protection. Yahoo announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy […]

InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]