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3 days agoConventional wisdom tells us why NOT to duplicate features and tools but you’ll find plenty of good reasons to duplicate features. It is not a mistake. It is a best practice. It is by design. Composability seems to be at the heart of the fabric and nature of technology, especially in martech.
3 days agoIAB Tech Lab's expansion represents an important step toward achieving standardised and reliable viewability measurement across all digital advertising platforms.
3 days agoThis cooperation aims to facilitate SeABank's data capacity expertise to open up new opportunities for advancements, thereby accelerating its payment services development strategy for enhanced CX.
3 days agoThe relationship combines innovative AI solutions and industry-specific clouds from Talkdesk with Cognizant to offer advanced CX offerings to enterprise companies worldwide.
3 days agoQuantcast's new product provides a solution to the evolving digital marketing landscape, where privacy concerns are phasing out traditional cookie-based advertising methods.
3 days agoThrough this partnership, Grab will apply innovative advertising methods to its retail media offerings, such as voice-activated prompts that offer contextual promotions.
4 days agoSalesforce’s new Data+AI Boost SME Program intends to assist SMEs in utilising their valuable data assets, which are generally dispersed across CRM systems, data lakes, and legacy systems.
4 days agoThe advertising business, which include PayPal's advanced offers platform, will use customer insights to build a dynamic, truly personalised platform for driving better advertising spend performance.
4 days agoBy entrusting its solutions and support services to Netcracker, Ooredoo Qatar will be able to focus on its goals of empowering its customers by delivering an elevated experience, including simplified journeys and touchpoints.
4 days agoAs a part of the acquisition, AnyMind Group will first roll out its AnyX (ecommerce management), AnyTag (influencer marketing), and AnyChat (conversational commerce) platforms to Arche Digital’s principals.