customer demands

LivePerson conducted a survey to understand how holiday shopping is going to be different this year due to the evolved customer demands and behaviour. The survey revealed that customers would spend their money on retailers who include digital and in-store experiences with virtual assistants and chatbots.  Seventy-five per cent of consumers claim that they will […]

Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]