Customer Data Platform (CDP)

Triggered cross-channel campaigns have a 93 per cent higher click-through rate than triggered single-channel campaigns. Most marketers are realising the need for a customer-centric rather than channel-centric approach. What they also need to understand is that the changing customer behaviour and the evergrowing number of channels call for a cross-channel approach as well. Blueshift, provider […]

Adobe unveiled several new Adobe Experience Cloud offerings to help retailers deliver personalised experiences that seamlessly transition between online and in-store. These new product innovations enable flexible payment options, turn physical stores into pickup points so purchases can be delivered faster, allow connections with customers via mobile, and provide seamless experiences from browse to buy. […]