Circana

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Circana Acquires Nielsen’s MMM Business

The acquisition of Nielsen’s Marketing Mix Modelling (MMM) business expands Circana's global footprint in marketing analytics while deepening its modelling and measurement capabilities.

Staff Writer

4 hours ago

Predactiv and Circana Launch In-Market Audience Segments

The audiences benefit from two datasets to power the next generation of data-driven, in-market audience segments.

Staff Writer

February 27, 2025

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Circana Acquires Nielsen’s MMM Business

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Circana

Latest

News

Circana Acquires Nielsen’s MMM Business

Staff Writer

News

Predactiv and Circana Launch In-Market Audience Segments

Staff Writer