![Engage in Co-creation with Your Target Group](https://martechvibe.com/wp-content/uploads/2023/08/Rise-Up-Inerview-with-Christian-Gleich-Metaverse-consultant-and-Ambassador-at-the-European-Blockchain-Association.jpg)
Interviews
Engage in Co-creation with Your Target Group
When it comes to the Metaverse, marketers will need to establish new 3D-commerce KPIs like engagement time with the product, 3-Axis-interaction, 1:1 communication between your personal avatar and a conversational bot, says Christian Gleich, Metaverse consultant and Ambassador at the European Blockchain Association.