advertising

It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]

While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]

CatapultX uses AI to power circumstantially relevant and non-interruptive video ads integrated within the video not to hinder the audience experience.  Zack Rosenberg, CEO and co-founder of CatapultX believes that when customer experience is enhanced, users react positively to advertising. A win for content creators and advertisers alike. We speak to Rosenberg about what brands […]

To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]

Marketing funnels used to be pretty straightforward in the 60s through the 80s — the golden age of advertising. In the digital age, traditional marketing techniques just don’t cut it anymore. Aggressive but apathetic marketing approaches are more likely to put off potential customers instead of leading to conversions. The modern customer’s journey from awareness […]

Semantics is the study of meaning, reference, or identifying context and uncovering the truth.  In semantic advertising, ads are created based on the value of the webpage on which the ads will be hosted — marketers identify and advertise on websites whose content has a semblance to the product that needs to be advertised. Semantic […]

Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.    Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]

Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]

Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]