advertising

Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.    Another advertising jargon? Contextual advertising isn’t another fancy nomenclature. True […]

Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]

Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]

Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]

Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]

LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximise your on-platform campaigns. As explained by LinkedIn: “Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, […]

Digital marketers focus on metrics like views, brand recall, time spent, and sales. However, there is more to data than just measuring performance. The right information can shed light on how customers see them, measure the engagement and increase ROI.  Customer attention spans are declining, and in this age of information overload and connected technology, […]

YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform.  YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]

The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]

In the bustling media world, consumer attention comes at a premium. With the proliferation of platforms and channels and the tidal wave of content, CMOs are challenged to reach out to consumers, catch their attention, and, most importantly, retain it. There is a focus on verification metrics like viewability and brand safety in digital advertising. […]