The Kingdom of Saudi Arabia has been rated as the strongest “digital riser” by the European Centre for Digital Competitiveness.
In the past couple of years, new players are pouring in – keen on eating into the enthusiastic customer base. This heightened competition is raising the standard of experience that is expected of brands. Brands have an opportunity to leverage the latest trends and technologies to enhance the product offering customer service and impact the total customer experience. MarTech solutions like customer data platforms are a sure way to draw insights from large volumes of data, social listening tools help keep a track of customer sentiment, automation aids in delivering personalisation at scale, AI adds intelligence to actions, and conversational tools ensure interactions with customers are true to the brand voice. Vibe Martech Fest – Saudi Arabia aims to bring leading brands and technologies together to put marketing ideas to action.
Listen to leaders share their strategies and experiences
Learn about the latest marketing innovations
Network with global industry veterans
See how leading brands are using marketing technologies
Explore emerging tech and its impact on the marketing function
In today's fast-paced digital age, marketing transformation is not just a choice but a necessity for businesses seeking to thrive in a rapidly evolving landscape. This session focuses on the challenges and opportunities that arise from the speed of the digital age and explores strategies for adapting marketing practices to keep pace with evolving customer expectations and emerging technologies.
The focus is on the strategic use of marketing technology to drive Business Growth in Saudi Arabia
Are you struggling managing your business in this VUCA world? Do you feel the challenges are becoming more complicated than before? Let’s thrive in turbulent times together by having a deep understanding of your target segment and your customer persona.
How data scientists and marketers can work towards common business goals, overcoming challenges, using the same nomenclature, and using data to drive decision-making.
At the helm of this digital-first transformation is the marketer. With data squarely at the core of understanding what customers want and how they want to get it – the marketers role is being elevated. He or she has a seat at the table to share a deeper understanding of the customer, drive business decisions and possible new revenue streams.
The ability to connect with audiences on an emotional level is necessary in order to create impactful narratives. One of the most powerful approaches to achieving this is by incorporating personal stories and anecdotes into data presentations. This session explores the art of humanising data, demonstrating how personal stories can make data relatable, memorable, and resonate with audiences.
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