Vibe Martech Fest, Saudi Arabia

BOOKING CLOSED

Vibe Martech Fest, Saudi Arabia

Transforming your Marketing Strategies
8th November, 2023
Crowne Plaza Riyadh Al Waha, Saudi Arabia
BOOKING CLOSED

ABOUT THE EVENT

The Kingdom of Saudi Arabia has been rated as the strongest “digital riser” by the European Centre for Digital Competitiveness.

In the past couple of years, new players are pouring in – keen on eating into the enthusiastic customer base. This heightened competition is raising the standard of experience that is expected of brands. Brands have an opportunity to leverage the latest trends and technologies to enhance the product offering customer service and impact the total customer experience. MarTech solutions like customer data platforms are a sure way to draw insights from large volumes of data, social listening tools help keep a track of customer sentiment, automation aids in delivering personalisation at scale, AI adds intelligence to actions, and conversational tools ensure interactions with customers are true to the brand voice. Vibe Martech Fest – Saudi Arabia aims to bring leading brands and technologies together to put marketing ideas to action.

WHAT TO EXPECT AT VIBE MARTECH FEST SAUDI ARABIA EDITION

Listen to leaders share their strategies and experiences

Learn about the latest marketing innovations

Network with global industry veterans

See how leading brands are using marketing technologies

Explore emerging tech and its impact on the marketing function

Speakers

speaker
Aamir Allibhoy Regional Chief Marketing Officer
Tim Hortons
speaker
Ahad Hamza Nihal Marketing Director
Othaim Investment Group
speaker
Ahmed Alrabiah Regional Vice President
Sitecore
speaker
Aziz Amine VP Marketing & Commercial | Country Head of FRiENDi Pay
Beyond ONE
speaker
Driss Moutawakil CMO
SAT Saptco Alsa Transportation
speaker
Hernan Di Bella Sales Manager & Advisor - Marketing Solutions - Europe & ME
HCL Software
speaker
Hossam Swailam Marketing Director
Schneider Electric KSA
speaker
Hussein Bin Abdelrahman Head of Loyalty Program & Partnership
Bindawood Holding (KSA & Bahrain)
speaker
Imran Zafeer Head of Business Development
Saudi Electricity Company
speaker
Mohammad Tannous Regional Manager
Clevertap
speaker
Mohamad Rabih Itani Partner ‑ Residential Sales and Marketing Projects
Knight Frank
speaker
Mohamad Alaa Hussien Marketing Director
eXtra
speaker
Mohannad Abu Al-Majd Consumer Marketing Executive Director
Saudi Tourism Authority
speaker
Mohammed Al-Maridi Group Sr. Marketing Director
Saudi Manpower Solutions Co. (SMASCO)
speaker
Muhamed Sachin GM Marketing
LuLu Group
speaker
Nisham Chhabra Vice President - MEA, Netcore
speaker
Pavel Bulowski Chief Product Officer, and Co-Founder
Meiro
speaker
Saed Basseet Executive Director of Marketing and Customer Experience
Lean Business Solutions
speaker
Dr. Sobhi Suleiman Agha Group Chief Marketing Officer
SAB Investment
speaker
Vishal Badiani General Manager
Atomic Digital Design
speaker
Yolande D’mello Editor
Martechvibe

Agenda

10:35 AM
Panel Discussion - Building Experiences for a Digital Economy

In today's fast-paced digital age, marketing transformation is not just a choice but a necessity for businesses seeking to thrive in a rapidly evolving landscape. This session focuses on the challenges and opportunities that arise from the speed of the digital age and explores strategies for adapting marketing practices to keep pace with evolving customer expectations and emerging technologies. 

speaker
Aamir Allibhoy Regional Chief Marketing Officer
Tim Hortons
speaker
Hussein Bin Abdelrahman Head of Loyalty Program & Partnership
Bindawood Holding (KSA & Bahrain)
speaker
Yolande D’mello Editor
Martechvibe
11:05 AM
Harnessing Marketing Technology for Business Growth

The focus is on the strategic use of marketing technology to drive Business Growth in Saudi Arabia

speaker
Saed Basseet Executive Director of Marketing and Customer Experience
Lean Business Solutions
11:20 AM
Is AI/ML the future of Marketing Automation


speaker
Hernan Di Bella Sales Manager & Advisor - Marketing Solutions - Europe & ME
HCL Software
11:35 AM
Networking and Prayer break
12:05 PM
Discovering Your Customer Persona

Are you struggling managing your business in this VUCA world? Do you feel the challenges are becoming more complicated than before? Let’s thrive in turbulent times together by having a deep understanding of your target segment and your customer persona.

speaker
Hossam Swailam Marketing Director
Schneider Electric KSA
12:20 PM
Revolutionized Digital Experience in the AI Era
speaker
Ahmed Alrabiah Regional Vice President
Sitecore
12:35 PM
Panel Discussion -Machine Learning Meets Marketing

How data scientists and marketers can work towards common business goals, overcoming challenges, using the same nomenclature, and using data to drive decision-making.

speaker
Driss Moutawakil CMO
SAT Saptco Alsa Transportation
speaker
Imran Zafeer Head of Business Development
Saudi Electricity Company
speaker
Mohammad Tannous Regional Manager
Clevertap
speaker
Mohamad Alaa Hussien Marketing Director
eXtra
01:05 PM
Lunch Break
02:00 PM
Transforming of marketing in the Artificial Intelligence Era


speaker
Dr. Sobhi Suleiman Agha Group Chief Marketing Officer
SAB Investment
02:15 PM
Panel Discussion - The Role of Marketing in Driving Business Growth

At the helm of this digital-first transformation is the marketer. With data squarely at the core of understanding what customers want and how they want to get it – the marketers role is being elevated. He or she has a seat at the table to share a deeper understanding of the customer, drive business decisions and possible new revenue streams.

speaker
Ahad Hamza Nihal Marketing Director
Othaim Investment Group
speaker
Aziz Amine VP Marketing & Commercial | Country Head of FRiENDi Pay
Beyond ONE
speaker
Mohannad Abu Al-Majd Consumer Marketing Executive Director
Saudi Tourism Authority
speaker
Muhamed Sachin GM Marketing
LuLu Group
speaker
Nisham Chhabra Vice President - MEA, Netcore
speaker
Yolande D’mello Editor
Martechvibe
02:45 PM
Customer Identity as the Key to Marketing Profitability
speaker
Pavel Bulowski Chief Product Officer, and Co-Founder
Meiro
03:00 PM
Networking and Prayer break
03:30 PM
Powered by Imagination: Introducing AX
speaker
Vishal Badiani General Manager
Atomic Digital Design
03:45 PM
Fireside chat - Humanising Data: The Power of Personal Stories in Data Storytelling

The ability to connect with audiences on an emotional level is necessary in order  to create impactful narratives. One of the most powerful approaches to achieving this is by incorporating personal stories and anecdotes into data presentations. This session explores the art of humanising data, demonstrating how personal stories can make data relatable, memorable, and resonate with audiences.

speaker
Hussein Bin Abdelrahman Head of Loyalty Program & Partnership
Bindawood Holding (KSA & Bahrain)
speaker
Mohamad Rabih Itani Partner ‑ Residential Sales and Marketing Projects
Knight Frank
speaker
Mohammed Al-Maridi Group Sr. Marketing Director
Saudi Manpower Solutions Co. (SMASCO)

Past Sponsors

Gold Sponsors
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Associate Sponsors
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Exhibitors
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Local Partner
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Venue

Crowne Plaza Riyadh Al Waha

8430 Uthman Ibn Affan Rd, Al Waha, Riyadh, | Saudi Arabia
Crowne Plaza Riyadh Al Waha is strategically located within close proximity of the Riyadh Convention Center, King Khaled International Airport and downtown areas. Places of historical interest and shopping malls are also within easy reach. Our rooms are spacious with Arabesque style and our traditional hospitality makes it one of the unique destinations in Riyadh for both business and leisure. It captures the charm of European architecture balancing the Western heritage.

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