Vibe Martech Fest, Saudi Arabia

Transforming your Marketing Strategies
8th November, 2023
Crowne Plaza Riyadh Al Waha, Saudi Arabia

ABOUT THE EVENT

The Kingdom of Saudi Arabia has been rated as the strongest “digital riser” by the European Centre for Digital Competitiveness.

In the past couple of years, new players are pouring in – keen on eating into the enthusiastic customer base. This heightened competition is raising the standard of experience that is expected of brands. Brands have an opportunity to leverage the latest trends and technologies to enhance the product offering customer service and impact the total customer experience. MarTech solutions like customer data platforms are a sure way to draw insights from large volumes of data, social listening tools help keep a track of customer sentiment, automation aids in delivering personalisation at scale, AI adds intelligence to actions, and conversational tools ensure interactions with customers are true to the brand voice. Vibe Martech Fest – Saudi Arabia aims to bring leading brands and technologies together to put marketing ideas to action.

WHAT TO EXPECT AT VIBE MARTECH FEST SAUDI ARABIA EDITION

Listen to leaders share their strategies and experiences

Learn about the latest marketing innovations

Network with global industry veterans

See how leading brands are using marketing technologies

Explore emerging tech and its impact on the marketing function

Speakers

speaker
Aamir Allibhoy Regional Chief Marketing Officer
Tim Hortons
speaker
Adeel Ahmed Marketing Senior Director
Nahdi Medical
speaker
Ahad Hamza Nihal Marketing Director
Othaim Investment Group
speaker
Aziz Amine Group VP Marketing & Country Head Of FRiENDi PAY
Virgin Mobile
speaker
Basim Wali Director of Marketing and Development
E.A.Juffali Bros
speaker
David Sable Co-Founder
DoAble
speaker
Driss Moutawakil Director of Corporate Marketing & Communications
Petromin Corporation
speaker
Dr Habib Edmond Saba Group Chief Marketing Officer - Tiqmo
speaker
Fatmah Baothman Founder & Board President, Associate Professor, AI Society
King Abdulaziz University
speaker
Hossam Swailam Marketing Director
Schneider Electric KSA
speaker
Hussein Bin Abdelrahman Head of Loyalty Program & Partnership
Bindawood Holding (KSA & Bahrain)
speaker
Lukas Jorissen Chief Marketing Officer - iBOOD.com
speaker
Merhan El Massry Chief Marketing Officer KSA
FAS Hospitality- Fawaz Al Hokair Group
speaker
Mohamad Rabih Itani Partner ‑ Residential Sales and Marketing Projects
Knight Frank
speaker
Mohannad Abu Al-Majd Consumer Marketing Executive Director
Saudi Tourism Authority
speaker
Shehim Director
LuLu Saudi Hypermarkets
speaker
Taha Iqbal Group Head Marketing
Almusbah International Trading Company
speaker
Yousuf Jamjoom Founder CEO
Juleb

Agenda

11:10 AM
Keynote - Driving Growth through Disruption

Businesses are heavily invested in digital transformation efforts. What is the role of the marketing team in this transformation? The advent of Marketing 4.0 has reshaped the way businesses engage with customers, leverage technology, and drive growth.

speaker
David Sable Co-Founder
DoAble
11:30 AM
Panel Discussion - Building Experiences for a Digital Economy

In today's fast-paced digital age, marketing transformation is not just a choice but a necessity for businesses seeking to thrive in a rapidly evolving landscape. This session focuses on the challenges and opportunities that arise from the speed of the digital age and explores strategies for adapting marketing practices to keep pace with evolving customer expectations and emerging technologies.

speaker
Aamir Allibhoy Regional Chief Marketing Officer
Tim Hortons
speaker
Dr Habib Edmond Saba Group Chief Marketing Officer - Tiqmo
speaker
Merhan El Massry Chief Marketing Officer KSA
FAS Hospitality- Fawaz Al Hokair Group
speaker
Yousuf Jamjoom Founder CEO
Juleb
12:00 PM
Contextually Relevant – Connecting the Dots Without Cookies

Can you calculate your marketing readiness in response to the deprecation of the third party cookie? Eliminating siloed marketing campaigns that lead to ad fatigue among consumers is a positive outcome. It’s also an opportunity to curb bad data from ad fraud. But to cope with this shift, marketers need to unlock the value of their zero and first party data, and find actionable insights that enable connected, contextualised customer experiences.

12:20 PM
Fireside chat - Loyalty that Goes from Rewards to Relationships

Traditional loyalty programmes have lost their edge. Modern loyalty programmes are becoming relationship-oriented rather than just transaction-based. Customers are looking for a personalised plan that treats them as individuals rather than a statistic. Personalisation and engagement are the new metrics to measure success. How can marketers design loyalty mechanisms that go beyond transactions to add emotional and aspirational value?

speaker
Hussein Bin Abdelrahman Head of Loyalty Program & Partnership
Bindawood Holding (KSA & Bahrain)
12:40 PM
Machine learning meets marketing

How data scientists and marketers can work towards common business goals, overcoming challenges, using the same nomenclature, and using data to drive decision-making.

speaker
Fatmah Baothman Founder & Board President, Associate Professor, AI Society
King Abdulaziz University
01:00 PM
Lunch
02:00 PM
Discovering Your Customer Persona

Are you struggling managing your business in this VUCA world? You feel the challenges are becoming more complicated than before? Let’s thrive in turbulent times together by having a deep understanding of your target segment and your customer persona.

speaker
Hossam Swailam Marketing Director
Schneider Electric KSA
02:20 PM
Panel Discussion - The Role of Marketing in Driving Business Growth

At the helm of this digital-first transformation is the marketer. With data squarely at the core of understanding what customers want and how they want to get it – the marketers role is being elevated. He or she has a seat at the table to share a deeper understanding of the customer, drive business decisions and possible new revenue streams.

speaker
Ahad Hamza Nihal Marketing Director
Othaim Investment Group
speaker
Aziz Amine Group VP Marketing & Country Head Of FRiENDi PAY
Virgin Mobile
speaker
Mohannad Abu Al-Majd Consumer Marketing Executive Director
Saudi Tourism Authority
speaker
Shehim Director
LuLu Saudi Hypermarkets
02:50 PM
Coffee Break
03:20 PM
Building Products for the Future Consumer

Building empathetic products, services and customer journeysbegins with understanding what customers want. How can data and analytics,customer feedback, behavioural psychology help create smoother experiences thatgive customers what they want, with quick convenience?

03:40 PM
Panel Discussion - Humanising Data: The Power of Personal Stories in Data Storytelling

The ability to connect with audiences on an emotional level is necessary in order to create impactful narratives. One of the most powerful approaches to achieving this is by incorporating personal stories and anecdotes into data presentations. This session explores the art of humanising data, demonstrating how personal stories can make data relatable, memorable, and resonate with audiences.

speaker
Adeel Ahmed Marketing Senior Director
Nahdi Medical
speaker
Basim Wali Director of Marketing and Development
E.A.Juffali Bros
speaker
Mohamad Rabih Itani Partner ‑ Residential Sales and Marketing Projects
Knight Frank
speaker
Taha Iqbal Group Head Marketing
Almusbah International Trading Company
04:00 PM
Can AI Help Marketers See into the Future?

How can artificial intelligence add predictive powers to your data models? This keynote explores the role of AI in decision-making for marketing leaders. How can leaders make the shift to embrace AI in work processes, how can organisations upskill human resources to focus on high-value work and work in tandem with AI capabilities. Creating an ethics framework for AI-led customer-facing functions with guardrails to protect.

04:20 PM
Panel Discussion - Community Building in the Digital Age

What is the new address for community building? By creating a welcoming, inclusive environment where everyone feels valued and heard, you can create a community that people are proud to be a part of. But what does this mean in a digital age? How will this adapt in virtual worlds?

speaker
Driss Moutawakil Director of Corporate Marketing & Communications
Petromin Corporation

Sponsors

Gold Sponsors
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Silver Sponsor
sponsor Partner
Associate Sponsor
sponsor Partner
Exhibitors
sponsor Partner
sponsor Partner

Venue

Crowne Plaza Riyadh Al Waha

8430 Uthman Ibn Affan Rd, Al Waha, Riyadh, | Saudi Arabia
Crowne Plaza Riyadh Al Waha is strategically located within close proximity of the Riyadh Convention Center, King Khaled International Airport and downtown areas. Places of historical interest and shopping malls are also within easy reach. Our rooms are spacious with Arabesque style and our traditional hospitality makes it one of the unique destinations in Riyadh for both business and leisure. It captures the charm of European architecture balancing the Western heritage.

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