Businesses are heavily invested in digital transformation efforts. What is the role of the marketing team in this transformation? The advent of Marketing 4.0 has reshaped the way businesses engage with customers, leverage technology, and drive growth.

In today's fast-paced digital age, marketing transformation is not just a choice but a necessity for businesses seeking to thrive in a rapidly evolving landscape. This session focuses on the challenges and opportunities that arise from the speed of the digital age and explores strategies for adapting marketing practices to keep pace with evolving customer expectations and emerging technologies.

Can you calculate your marketing readiness in response to the deprecation of the third party cookie? Eliminating siloed marketing campaigns that lead to ad fatigue among consumers is a positive outcome. It’s also an opportunity to curb bad data from ad fraud. But to cope with this shift, marketers need to unlock the value of their zero and first party data, and find actionable insights that enable connected, contextualised customer experiences.

Traditional loyalty programmes have lost their edge. Modern loyalty programmes are becoming relationship-oriented rather than just transaction-based. Customers are looking for a personalised plan that treats them as individuals rather than a statistic. Personalisation and engagement are the new metrics to measure success. How can marketers design loyalty mechanisms that go beyond transactions to add emotional and aspirational value?

How data scientists and marketers can work towards common business goals, overcoming challenges, using the same nomenclature, and using data to drive decision-making.

Are you struggling managing your business in this VUCA world? You feel the challenges are becoming more complicated than before? Let’s thrive in turbulent times together by having a deep understanding of your target segment and your customer persona.

At the helm of this digital-first transformation is the marketer. With data squarely at the core of understanding what customers want and how they want to get it – the marketers role is being elevated. He or she has a seat at the table to share a deeper understanding of the customer, drive business decisions and possible new revenue streams.

Building empathetic products, services and customer journeysbegins with understanding what customers want. How can data and analytics,customer feedback, behavioural psychology help create smoother experiences thatgive customers what they want, with quick convenience?

The ability to connect with audiences on an emotional level is necessary in order to create impactful narratives. One of the most powerful approaches to achieving this is by incorporating personal stories and anecdotes into data presentations. This session explores the art of humanising data, demonstrating how personal stories can make data relatable, memorable, and resonate with audiences.

How can artificial intelligence add predictive powers to your data models? This keynote explores the role of AI in decision-making for marketing leaders. How can leaders make the shift to embrace AI in work processes, how can organisations upskill human resources to focus on high-value work and work in tandem with AI capabilities. Creating an ethics framework for AI-led customer-facing functions with guardrails to protect.

What is the new address for community building? By creating a welcoming, inclusive environment where everyone feels valued and heard, you can create a community that people are proud to be a part of. But what does this mean in a digital age? How will this adapt in virtual worlds?