Unlocked - Mobile Marketer's Mixer

Unlocked - Mobile Marketer's Mixer

18th April, 2024 | Bengaluru

ABOUT THE EVENT

India’s mobile-first era is here. With one-third of waking hours spent on screens, mobile dominates, with an average of 50 phone glances daily. To stand out in a fiercely competitive market, marketing leaders must disrupt the noise, cut through clutter, and captivate a choice-laden audience. In this dynamic landscape, India emerges as the third-largest smartphone market globally, with 1.2 billion users and 700 million smartphone owners. 

Introducing the Mobile Marketer’s Mixer, a flagship event by Martechvibe. As a global media publication tracking leading brands and technologies, this invite-only mixer delves into India’s mobile marketing evolution. Join industry leaders, experts, and enthusiasts to discuss trends, share experiences, and strategise for the future.

WHAT TO EXPECT

  • Hear from the leaders behind winning strategies
  • Learn from real-world challenges, and how to navigate
  • Take part in interactive brainstorming sessions
  • Network with leading brands in mobile
  • Build a roadmap for your product

Speakers

speaker
Apoorva Maheshwari Head Marketing
Bestseller India
speaker
Kartik Mittal Head Ad Sales & Monetization Revenue
Snapdeal
speaker
Saniya Gadhve Strategic Partner Manager
Google Apps
speaker
Siddharth Gaurav Head Marketing
Nykaa Fashion
speaker
Sujay Ray Head Digital
Loreal India

Agenda

04:00 PM
The Power Dialogue: 5 Mobile-first Marketing Fails

We’ve invited five legends from the industry to talk through their experience of common mistakes and how to avoid the trap. 

What you will learn:

  • Thoughtful targeting
  • Seamless solutions and journey online to offline
  • Creating meaningful experiences
04:35 PM
INSIDE SCOOP: Turbocharge Your User-Level Ad Revenue

Map revenue to conversion values as you experiment with new campaigns, and optimise as you go. Discover new monetisation models to test out.

What you will get:

  • Where are your ad dollars making the most business impact? 
  • Ready for the cookieless future 
  • Unravelling the hard truths and challenges of privacy first era
  • Redefining the approach to personalisation
05:00 PM
INSIDE SCOOP: Voice Tech: A Revolution in Consumer Shopping

With the ability of making purchases online only by voice has opened a whole new avenue for marketers and brands across urban and rural cities in India.

What you will get:

  • Impact on businesses
  • Strategies that you need handy
  • How to stay ahead of the curve
05:15 PM
What’s your Story: Startup to a Corporate Titan

We’ve invited a veteran to share his/her story from startup to growth and everything in between.

Building a one billion user business starts with:

  • Building an ecosystem of mutually-beneficial partners
  • Spot future trends and be prepared to change on the go
  • Blueprint to creating the right framework for winning
05:35 PM
Fireside Chat: Thinking Engagement, Think Interactive Content

Get ready to master the art of being present and personalise precisely when and where your audience needs you!

What you will learn:

  • Building brand loyalty
  • Acing your personalisation and engagement game
  • Gathering right data for optimisation
06:00 PM
Entertainment & Networking Reception

Venue

The Bengaluru Brasserie

Hyatt Centric MG Road Bangalore, 1/1, Old Madras Rd, Halasuru, Bengaluru, Karnataka 560008

Contact us

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