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It’s about meeting customers where they are. And in South Africa, if you want to get the message out – WhatsApp is the preferred channel.
According to data, roughly 96% of internet users in South Africa started using WhatsApp by 2020. This made South Africa the country with the second-highest WhatsApp adoption rates, Kenya beat it by a whisker at 97%.
For brands, WhatsApp stands as the undisputed channel with an astounding 98-99% open rate. Move over sturdy email which delivers a 5-25% open rate.
But it isn’t just about impressive statistics; it’s about a transformative shift in engagement, delivering up to 10x more effectiveness and an incredible 40-60% click-through rate.
Businesses are using the channel to share digital catalogues, igniting referral campaigns, and maximising the innovative potential of Click to WhatsApp Ads. Integrating WhatsApp into your marketing strategies can elevate your revenue through personalised, timely, and effective interactions.
Globally, 72% of consumers are more inclined to engage with personalised WhatsApp marketing messages, and a significant 85% are eager for timely, proactive communications from brands. It’s an established fact that engaged customers generate 51% more revenue than inactive ones.
By leveraging customer engagement platforms in conjunction with WhatsApp, businesses can gain a comprehensive, 360-degree view of their customers. This approach not only impacts retention but also significantly improves loyalty, and drives customer engagement.
CX leaders across industries get together to talk about how brands can give customers what they want, and where they want it. Trends that drive the modern customer include zero-effort convenience, products and services built for an audience of one, and timely, two-way interaction with brands.
When it comes to choosing channels to deliver the right impact, how do the common players compare?
Traditional approaches to CX are being reshaped by the fusion of conversational technologies and AI, promising unparalleled opportunities for innovation and customer engagement.
This session will talk about;
(Demo and questions)
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