Spotlight: The One With The Martech Charm to Create Spectacles
Future MarTech Leader initiative throws the spotlight on Abdennour Aktouf, Marketing and events specialist.
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The fusion of marketing prowess and cutting-edge technology has become the cornerstone of any event’s success. At the forefront of orchestrating these events is a pivotal figure – an architect of dreams who puts together innovative technologies and trends to create unforgettable experiences.
Innovation and adaptability are paramount for marketing events, and a new wave of visionary leaders is emerging. They are poised to shape the future landscape of the industry, and Martechvibe is determined to bring the spotlight on them. As the nominations pour in for the “Do You Know A Future Martech Leader?” initiative, here is a preview of our next shortlisted candidate: Abdennour Aktouf, Marketing and Events Specialist.
In this exclusive snapshot, we delve into Aktouf’s achievements, use of technology, and his insights that set him apart in an industry where differentiation is key.
Aktouf’s role
He holds a specialised role in gaming, influencer and events marketing. His notable accomplishment comes in the field of gaming influencer marketing.
Approximately two years ago, he was part of a significant initiative featuring the renowned Arab influencer Aboflah. The event’s primary goal was to support Syrian refugees, and it achieved tremendous success, securing two Guinness World Records.
First record: Conducted the longest live stream, which extended for an astounding 268 hours, 14 minutes, and 20 seconds.
Second record: Most viewers for a charity donation live stream on YouTube, with an astonishing 698,000 viewers participating in the live stream.
These Guiness Records underscore the campaign’s exceptional reach and the collective effort that went into supporting Syrian refugees, making it an outstanding achievement in the influencer marketing landscape. Being an integral part of this endeavour marked a remarkable milestone in Aktouf’s professional journey.
The chosen tech support
Leveraging valuable metrics was one of the factors that led to the YouTube campaign’s success. Aktouf keeps himself up to date on all the latest technological advancements, closely tracking emerging projects, technologies, and investment opportunities. This proactive approach keeps him consistently one step ahead of others in the industry.
“A good marketer should be able to sell a dream, and in order to do that, he needs to know everything about the dream, and therefore, be a part of that dream. It’s important to have the ‘out-of-the-box’ thinking perspective and leverage every new trend and technological advancements that come into the market,” said Aktouf.
Aktouf’s tech toolbox is well-equipped for a range of digital tasks. He manages social media seamlessly with Hootsuite and harnesses HubSpot for content creation and automation. For in-depth website traffic analysis and PPC advertising, Google Analytics is his go-to, while Canva serves his graphic design needs. Aktouf gains insights into social media performance through Sprout Social and employs YouTube for video marketing. Additionally, he manages customer data effectively using Salesforce and Zoho CRM.
To thrive in this environment, it’s essential to stay ahead of the curve with new technology solutions and have a creative perspective to leverage existing marketing channels. Aktouf’s story is just one of the many on the path to revolutionary success. Martechvibe is committed to unveil narratives of brilliance and bring future martech leaders to the spotlight.
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