Google India Partners With Influencers for Bard Promotion
The influencer campaign is a continuation of Google India’s ad last month with Dhulipala.
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Google India’s latest campaign for its conversational generative AI chatbot has collaborated with standup comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer and fashion influencer Sakshi Shivdasani to depict how Google Bard has a solution for everyone.
Shared with the hashtag ‘Bard Puns’ all the influencer videos highlight all the different use cases of the chatbot. With puns like ‘Bard-y Planner’ and ‘Travel Bard-y’ the influencers have created humorous content.
The influencer campaign is a continuation of Google India’s ad last month with Dhulipala. Created by the creative agency Talented and its sibling agency The New Thing, it was the first-ever ad communication from Bard for the Indian market. The chatbot doubled up as a sous chef for the actress as she baked cookies and as a gardening expert as she exercised her green thumb.
As per the collaboration, Shraddha uses the chatbot to make her travel plans- perfectly aligned with her holiday calendar. Similarly, Iyer also uses it for planning her itinerary, including flight recommendations. Meanwhile, Yadav makes a DIY cupboard with a little help from Bard on how to papier mache and Shivdasani creates a perfect ‘chaatcuterie’ board for a soiree with her friends.
