Akeneo Brings the Voice of the Customer to Product Records

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Akeneo, the Product Experience (PX) company and provider of Product Information Management (PIM) solutions, announced new capabilities in its latest release. As AI disrupts the buying experience, businesses that have not yet invested in a central source of truth for product information to seamlessly manage the end-to-end supply chain of product information will not be ready to respond.

Notably new in the Akeneo Product Cloud solution is the ability to leverage AI to bring the voice of the customer to the product record, paving the way for contextual product discovery and purchase.

Akeneo helps businesses to centralise, enrich, activate, and optimise each product’s unique story. In its Spring Release 2025, Akeneo has delivered powerful new functionality to help at each phase of this product storytelling process. Key innovations added to Akeneo Product Cloud include:

Centralise Regulatory Information & Enhance Data Governance

• Dynamic Attribute Dependencies: Akeneo introduces dynamic attribute dependencies that leverage conditional logic to ensure the most relevant attributes and values are included in the product record.
  This is immensely important to any business that needs to decrease risks associated with expensive regulatory fines by ensuring that product data meets strict legal standards and industry requirements, such as ETIM and Digital Product Passports.

Enrich Product Records with Specific Gen-AI Prompting

• High-granularity Gen AI prompts: Akeneo continues expanding its native AI capabilities with support for more granular custom prompts that increase translation accuracy and content specificity by enabling users to provide specific instructions for how each product attribute should be handled – allowing the AI agent to focus on certain terms, ignore select words, or handle HTML tags more effectively.

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Activate Everywhere Along the Customer Journey

• Akeneo App for SAP Commerce: This flexible app allows integrators to configure and transform the data quickly and easily to meet complex commerce needs, ultimately reducing the total cost of ownership of SAP Commerce by leveraging the SAP Integration Suite.
• AI Image Transformation & Akeneo Content Delivery Network (CDN): Automatically format assets to meet the needs of any channel and then leverage Akeneo’s new CDN to deliver those tailored product assets to market directly from Akeneo Product Cloud, reducing image load times and improving website reliability and security.
• New Syndication Channels: Increase corporate data governance by ensuring a single source of truth for product records by syndicating directly from Akeneo Product Cloud to over 500 destinations, including new additions of Google Shopping, eBay, Walmart, Home Depot, and Best Buy.

Optimise Product Performance by Leveraging Customer Insights 

• PX Insights: PX Insights turns customer intent, behavior, and sentiment into actionable insights by identifying opportunities to curate product information that more closely aligns with the way buyers think about and use products, providing the ability to execute smarter merchandising strategies that grow sales and reduce returns.
  Akeneo now natively stores, manages, analyses, and shares customer insights such as search and discovery behaviors, sentiment analysis, and product reviews.

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“Surfacing review data inside Akeneo is game-changing for Leatherman Tool Group,” said Carl Ogden, Software Development Manager, Leatherman Tool Group.

“Now, every time a product manager logs into the PIM they can see real-time review data, alongside product information, along with AI-generated recommendations on how to improve the product description or metadata or categorisation of the product. PX Insights eliminates the data and team silos, allowing us to focus on refining product content based on market insights, instead of just ‘inside out’ product positioning. We now have a dynamic, customer-informed product record that is future-proof for tomorrow’s AI-powered searches.”

These capabilities reinforce Akeneo’s commitment to creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere.

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