Adstra Services Redefines Data-driven Marketing
With the introduction of Adstra Services, Adstra leverages marketing expertise to deliver integrated, high-performing marketing campaigns.
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Adstra, an enterprise offering identity resolution across all marketing and media touchpoints, announced the formation of Adstra Services, a new business unit dedicated to elevating data-driven direct marketing.
Adstra Services exists alongside Adstra’s enterprise identity platform business, Conexa, and features a comprehensive suite of solutions independent from Conexa, designed to enhance customer acquisition, direct marketing, analytics, and data management.
Rick Erwin, CEO of Adstra, said, “The formation of Adstra Services creates a more holistic approach to direct marketing that is data agnostic, multi-channel, and optimised for performance. We’re committed to providing our clients with the tools they need to target more effectively and achieve measurable improvements in their marketing outcomes, always with a keen eye on privacy and strategic insight.”
With the introduction of Adstra Services, Adstra leverages marketing expertise to deliver integrated, high-performing marketing campaigns. These services are tailored to help businesses grow by enhancing how they connect with customers—from initial strategy and analytics to final execution, ensuring each phase is optimised for peak performance.
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Adstra Services also integrates advanced attributes and audiences into its solutions, enhancing the flexibility and portability of delivery capabilities. Clients can append or install Adstra data based on specific business needs, reaching the audiences that matter most through our premium person-based data. These offerings are both compliant and scalable across all media, ensuring clients achieve their direct marketing objectives.
For instance, it will enable marketers to craft omnichannel strategies tailored for performance-based businesses, utilising precise audience targeting to define creative approaches, optimise spend, and drive ROI across all channels. Additionally, marketers can redefine digital engagement, personalise campaigns with data, and more.
