Accenture Song to Acquire GemSeek
The acquisition underscores ongoing investment by Accenture Song to help clients grow their business and sustain relevance with customers.
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Accenture has agreed to acquire GemSeek, a customer experience analytics provider helping global businesses understand customers through insights, analytics and AI-powered predictive models. The acquisition underscores ongoing investment by Accenture Song, a tech-powered creative group in data and AI capabilities to help clients grow their business and sustain relevance with customers.
Max Morielli, president for Europe, the Middle East and Africa, for Accenture Song, said, “The rapid pace of change the world is facing is felt by customers and businesses alike. Within GemSeek we found a team of like-minded thinkers, aligned with our purpose to provide clients with means to understand their customers’ needs better, and define new ways of engagement that will drive growth during these times of change.”
Petko Tinchev, CEO of GemSeek, said, “We are thrilled at the opportunity to join Accenture and offer innovative and award-winning solutions to clients seeking to prioritise the customer agenda. Our extensive background in customer experience analytics complements Accenture’s deep expertise in data and AI. We are confident that our combined passion will empower us to deliver a truly integrated customer perspective and cutting-edge solutions, driving greater value for enterprises globally.”
GemSeek is the latest in a series of acquisitions that Accenture Song has made to enhance customer offerings for clients, including Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5 and The Stable and supports Accenture’s global strategy to invest $3 billion in AI to help organisations across all industries reinvent their operations at every level.
