Pacvue Rolls Out Amazon DSP Capabilities in New Regions
AMC audience creation enables seamless transitions from insights to action by directly integrating with Amazon DSP campaigns.
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Pacvue, a commerce acceleration platform that integrates retail media, commerce management and measurement, has announced expanded access to its full range of Amazon DSP capabilities beyond North America, bringing Pacvue’s intelligent automation, reporting and optimisation solutions to 16 countries across APAC, as well as LATAM and EMEA.
Through Pacvue, brands in these regions now have self-serve access to a full suite of programmatic media solutions to elevate their growth strategies. Markets in APAC who can have access to these solutions include Australia, India, Japan, and Singapore.
Previously, Pacvue’s Amazon DSP customers outside North America only had access to reporting capabilities. Now, advertisers in these regions are able to leverage the Pacvue platform to reach Amazon Ads audiences via Amazon DSP. This expansion includes campaign creation and management, budget, bid and dayparting automation controls.
With this rollout, Pacvue has introduced several new features for customers in expanded regions. These include a combined dashboard for Amazon Sponsored Ads and Amazon DSP, providing a unified view of campaign performance.
Additionally, AMC audience creation enables seamless transitions from insights to action by directly integrating with Amazon DSP campaigns. To enhance automation, Pacvue offers tools like dayparting, which allows for precise optimisations throughout the day, as well as automated budget management to control monthly and daily spending without requiring manual oversight.
Lastly, advanced reporting and analytics, powered by Amazon Ads performance data and Pacvue’s cutting-edge technology, provide deeper insights to drive better advertising outcomes.
Melissa Burdick, President and Co-founder at Pacvue, said, “Our partners around the globe have been eagerly awaiting access to Amazon DSP tools, so we’re excited to be among the first platforms to unlock these new capabilities for them. Access to Amazon DSP tools brings greater capabilities and reach for advertisers in these regions, as well as opportunities for growth from a wider variety of ad types, channels and audiences.”
