Sultan Partners with WebEngage
Through this partnership, Sultan will leverage WebEngage's omnichannel customer engagement platform along with FCC’s technology solutions to revolutionise its customer experience.
Topics
Sultan, Kuwait’s go-to shopping destination, has announced a strategic partnership with WebEngage, a marketing technology (MarTech) company, to elevate its customer-centric initiatives and drive sustained growth.
Mona Dabbah, Chief Customer Officer at Sultan, said, “Our primary goal is to gain a 360-degree view of our customers to better understand and serve them. WebEngage’s ability to integrate offline and online data into a unified platform provides us with invaluable insights into our Sultan customer base, enabling personalised experiences at scale.”
Hetarth Patel, Managing Director UAE and Vice President MEA at WebEngage, said, “We are thrilled to partner with the Sultan to help them elevate their customer experience game. With our platform’s capabilities, we aim to empower Sultan as it continues delivering exceptional experiences to its customers in the region. Long-term loyalty and growth are at the core of the Sultan’s success and these values align closely with our own mission.”
Through this partnership, Sultan will leverage WebEngage’s omnichannel customer engagement platform along with FCC’s technology solutions to revolutionise its customer experience.
Also Read: Cognigy Unveils AI Agents for Sales and Marketing
Sultan will deploy WebEngage’s tools and expertise across its entire gamut of customer touchpoints: Web, app, email, and retail stores, as well as the Loyalty Program- Kanzee.
With their focus on user-centric design and personalisation, the retail chain will be looking for wins across a range of critical metrics such as Customer Retention Rate, Customer Lifetime Value Score, Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). WebEngage’s expertise in data analytics and Big Data insights will be a driving factor across these metrics.
