Agropulse Adds Feature To Measure The Business Impact of Social media

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Agorapulse, a social media management platform, announced the launch of a game-changing new feature for communicating the business impact of social media, a first in the industry.

Agorapulse’s new feature gives digital marketers and agencies the ability to prove the business impact of social media including sales, leads, and visitor behaviour.

This information is critically important for marketers, their clients, and brands because it allows them to know exactly which content, platforms, and strategies have the best ROI so they can make data-driven decisions. Until now, gathering this data has involved wrestling with Google Analytics, managing multiple spreadsheets, and keeping track of hundreds of UTMs.

Automated UTMs and easy-to-read reports make it easy to share a cohesive social media success story with stakeholders, without being a Google Analytics expert. Gone are the days when putting a number on the value of a company’s social media efforts was impossible. This new feature proves — once and for all — the value social media brings to a company’s bottom line.

“Being able to prove the ROI of social media means more than counting likes and comments,” said Emeric Ernoult, Founder and CEO of Agorapulse. “Social media leaders can now draw a clear line between their efforts and the revenue they generate. That means bigger budgets, more team members, and a seat at the table when strategic plans are made.”