PublicRelay Launches A New Solution To Improve Brand Reputation
PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis. The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers. It uses the latest in human-augmented technology to […]
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PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis.
The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers.
It uses the latest in human-augmented technology to provide a deep understanding of brand sentiment and reputational conversations in social media. In addition to tracking the client’s brand, PublicRelay analyses top competitors enabling powerful benchmarking and competitive comparison.
Also Read: Are You Deciphering Customer Sentiments?
The new offering also includes whitespace analysis of the discussions happening around the most important issues of the day, exposing key trends, risks, and opportunities for communicators. For a complete picture, PublicRelay analyses posts from key industry influencers and the broader marketplace. This enables clients to intelligently engage with the topic, use the most effective messages, and leverage social media in all-new ways to build and burnish their brand reputation.
“Clients have told us for years that their automated social listening solutions struggle to measure reputational drivers like trust, thought leadership, diversity, and inclusion,” said Eric Koefoot, CEO of PublicRelay. “Our new offering brings rich, accurate analysis to social media, giving communicators and brand marketers a true understanding of brand conversations in social media like never before.”
As with all PublicRelay offerings, social media analytics can be paired with other analyses and client data to reveal the complex interactions and impacts on brand perceptions, engagement, and even sales. With this insight, communicators can show how their work delivers against business goals.
