Bloomreach Partners with Snowflake
With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach's AI-powered marketing solutions.
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Bloomreach has announced a partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels.
With Bloomreach and Snowflake, businesses can combine customer engagement with personalisation, connecting customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions.
“Bloomreach and Snowflake are coming together to bridge the gap between data infrastructure and marketing innovation,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement.
“It’s not enough for marketers to just understand their customers — they need to put that understanding into action, too. This partnership ensures they can activate their Snowflake data instantly and intelligently through Bloomreach, fueling personalised experiences that drive measurable business growth.”
Bloomreach’s integration with Snowflake allows businesses to sync customer attributes, event data, and product catalogues directly from Snowflake into Bloomreach. This helps organisations make better use of their existing data by connecting storage with marketing tools, making it easier to deliver personalised experiences using AI.
Additionally, this integration enables marketing teams to:
- Power Loomi AI agents in Bloomreach with enriched customer and product intelligence.
- Automate campaign triggers based on Snowflake events.
- Deliver timely personalisation with fresh data and hyper-relevant insights.
- Safeguard sensitive data through selective import capabilities, transferring only the specific data required for a given use case.
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