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Powered by InMobi, and presented by Martechvibe, Microsoft Advertising hosted a groundbreaking event, “Microsoft Advertising Connect,” at the historic Old Biscuit Mill in Cape Town, South Africa.
It offered an exclusive look into connected, AI-powered advertising. The event drew an impressive audience of advertisers, brand strategists, and digital innovators from across the region.
Consumers demand seamless, personalised experiences that go beyond traditional online and offline boundaries, making the art of tailored advertising more crucial than ever. The mixer brought together thought leaders, industry pioneers, and marketing experts to share insights on creating high-impact ad experiences that align with the modern consumer’s needs.
Highlights from Microsoft Advertising Connect:
Attendees were welcomed by Janette Hardman, Head of Sales at Microsoft Advertising South Africa, who underscored the role of innovative strategies and AI-driven solutions in delivering effective, inclusive advertising experiences. Keynote speaker Mike Luscombe, Senior Partner Sales Lead for EMEA & LATAM, took participants through The Evolution of Microsoft Advertising, highlighting its journey from a search engine to an omnichannel advertising leader, with insights into its strategic partnership with InMobi and the transformative role of generative AI.
An engaging panel discussion on AI-Powered Advertising: Driving Innovation and Leadership featured industry luminaries including Adelé Carmel (Rainmaker Media), Ursula Strauss (GroupM), Quanita Salie (Capitec), and moderated by Hardman herself. The panel examined the role of AI in reshaping advertising and explored how brands can leverage cutting-edge technology to gain a competitive edge.
Attendees were also introduced to Copilot, Microsoft Advertising’s AI-powered assistant, in a hands-on session titled AI in Action: Witness the Power of Copilot. Led by Kay Giza, Partner Marketing Lead for EMEA & LATAM, this demonstration showcased Copilot’s capabilities in guiding users through campaign creation with unprecedented ease and efficiency, empowering advertisers to deliver impactful, data-driven campaigns.
Event Takeaways:
- Strategic Insights: Attendees explored Microsoft Advertising’s regional strategies and learned from leaders behind successful campaigns on overcoming real-world advertising challenges.
- Networking Opportunities: The event provided ample opportunities for brands to connect, share knowledge, and develop innovative strategies for navigating the advertising landscape.
- AI-Driven Solutions: Discussions and demos highlighted Microsoft Advertising’s genAI-first approach, offering actionable insights on harnessing AI to enhance customer experience and drive engagement.
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