The UAE retail market’s recovery is continuing, new data from Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, shows. This is according to the company’s quarterly update to its series of landmark retail sector reports. Data for the State of the UAE Retail Economy […]
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced special recognition awards for Women in Martech in the Middle East region. With the mission to advance the innovation and technology agenda and focus on the people making it happen. Selected by the editorial team of Martechvibe -the region’s only […]
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Cohesity has appointed Gregg Petersen as regional director for its operations in the Middle East and Africa (MEA) region. Petersen will focus on empowering regional businesses in UAE, Saudi Arabia, Qatar, Egypt, and South Africa to easily and effectively back up, manage, protect, and derive value from their data through Cohesity’s next-gen data management solutions. […]
As the world becomes more digitalised, online reputation can be the strongest asset or the biggest liability. This is because online reviews matter and are often used by consumers as their informants before making important decisions. YouGov’s latest study reveals the power of review and rating sites (like Google Reviews, Glassdoor, etc.) and the trust […]
For more than a year, consumers in the UAE have been relying on digital services, which have altered how they engage with brands, consume goods and services, and make purchasing decisions. A global study by Cisco AppDynamic shows that people are using 30 per cent more applications today than they did before the pandemic. The […]
Sprinklr announced that Mashreq – a leading financial institution in the United Arab Emirates – is using Sprinklr Modern Care, Modern Sales & Engagement, and Modern Research to advance its customer-centric and client-focused strategies. Mashreq joins other leading financial institutions worldwide that are using Sprinklr as a core element of their digital customer experience management […]
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story. SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
According to Stefan Toubia, Founder and CEO of Raayi, the region’s first cross-industry crowdsourcing review platform, the UAE is leading the MENA region in the crowdsourcing industry where public participation in issues of national importance, including health and education, is highly encouraged. “Crowdsourcing, or the practice of enlisting the recommendations or contributions of a large […]
