
News
Spotify’s Megaphone Launches An Audience Measurement Tool
Spotify’s Megaphone launched a new tool that will allow publishers to tie listenership to Nielsen demos. The tool is available to a network of 20,000-plus podcast publishers that host and monetise their shows through Megaphone, the podcasting platform Spotify acquired for $235 million in November. The tool can be used for measurement not just on Spotify, but […]