A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
Twitter introduced an “Arabic (feminine)” language setting enabling the social media site to speak to users using feminine grammar, part of what it said was an inclusion and diversity drive. “We want our service to reflect the voices that shape the conversations that take place on our service,” said Rasha Fawakhiri, Twitter’s communications head for […]
Onbe, a payments partner for few global leading brands, released a new study identifying the factors that drive millennials and Gen Z consumers’ purchase decisions. The study, although is focussed and based on the feedback of 1,000 Americans, holds true for many regions across the globe. For example, the Middle East, where social commerce is […]
Irth announced the launch of UAE-born business, Covetor, which will allow emerging and disruptive brands to tap into Middle East consumers. The company, co-founded by Mohammad and Saif Al Shamsi of the Al Shamsi family, seeks to bring to market emerging brands that were previously unavailable to Middle East consumers. Covetor disrupts traditional investment and […]
Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences. What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful franchise to South Africa […]
GISEC, the Middle East’s and Africa’s cybersecurity event, opens at Dubai World Trade Centre (DWTC) today and will play host to international experts who will collaborate to curate regional cybersecurity agendas. The event will be hosted until June 2 and provides a stage for international dialogue amid a backdrop of increasingly sophisticated cybercrimes targeting governments, […]
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
Spotify rounded up some of the top artists and songs streamed during Eid Al Fitr breaks in 2019 and 2020 in the UAE. Spotify has been taking particular interest in building a sense of community on and offline in the Middle East. In 2018, Spotify was officially launched in a range of countries across the […]
