Gartner

By 2026, 75 percent of customers who call customer service and support will do so out of loneliness, not because they have a customer service issue, which will affect how customer service leaders will need to prioritise customer self-service agent well-being, Gartner predicted in a recent report. “Lonely customers looking to fulfill their interpersonal needs […]

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Engaging with audiences via digital can be a challenge because people watching remotely are just one click away from being distracted from a presentation. Hybrid events are becoming more commonplace and according to Gartner, by 2023, 60 per cent of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences. […]

The COVID-19 pandemic has galvanised companies to reorganise their business around delivering exceptional experiences, as many, even the ones known for delivering exceptional customer service, were caught off-guard. Even product fulfilment rose to crisis levels as manufacturing stalled and supplies dwindled. The crisis presented a choice for businesses to build a next-gen customer experience, to […]

Gartner recently published The State of Marketing Budgets 2021, which reveals that budgets were almost cut in half, falling from 11 per cent in 2020 to 6.4 per cent in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72 per cent of the total budget. Twenty –nine per […]

Alibaba Group, recently hit by a record $2.8 billion anti-monopoly fine in China, has once again ranked third in the global Infrastructure as a Service (IaaS) market and first in the Asia Pacific region for the third consecutive year. This was according to global research and advisory firm Gartner’s latest report titled ‘Market Share: IT […]

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, has been recognised as a ‘leader’ in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the ‘leader’ designation. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision […]

iBASEt announced that iBASEt has been positioned by Gartner as a Visionary in the Magic Quadrant for Manufacturing Execution Systems (MES) for its offering, the iBASEt MES Solution, powered by Solumina iSeries. “We are honoured to be recognised by Gartner. At iBASEt, we envision a future where complex operations are managed with greater ease, efficiency, […]

To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]

New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]