ZENVIA Launches Marketing Campaign Manager Solution

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Zenvia, the cloud-based CX communications platform empowering companies to transform their existing communications with end customers along their life cycle, announced the launch of its new marketing campaign product, ZENVIA Campaign.

Managing marketing campaigns across various channels is a task that can be difficult for many companies. That’s the reason behind the launching of ZENVIA Campaign. Unlike other tools on the market, this feature was developed to offer multichannel communication throughout the entire user journey.

Companies can now interact with consumers using a combination of direct and indirect channels, allowing users to react to the brand’s actions in the channel they are most active in, effectively contributing to the campaign’s success.

For example, companies can initiate the first contact through WhatsApp and preset another message at a scheduled period to be sent through a different available channel.

“This flow prevents the user from becoming saturated, contributing to a better experience. It is possible to orchestrate the journey so that messages always arrive at the most opportune moment. With the possibility of integrating different channels, the campaign also becomes more efficient,” said Bruno Tonetto, head of ZENVIA Campaign business unit.

ZENVIA Campaign also allows for managing the contact base within the platform, regardless of the channel used. Companies will be able to exclude and include new consumers in a list, making it easier to segment the target audience at a particular stage of the campaign. This feature offers autonomy to managers, as they can select customer profiles for a specific channel and, later on, include or exclude them from the automation rules.