Trellis Expands Demand Gen Platform for Shopify

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Trellis Corporation, a provider of ecommerce solutions, announced the expansion of its 4P demand generation platform to support Shopify store integration. This development empowers Shopify merchants with a suite of tools designed to optimise their business performance, leveraging data-driven insights and advanced technology.

Dynamic Pricing for Shopify Stores

With Trellis’ Dynamic Pricing technology, Shopify store owners can automatically adjust prices based on market demand, competitor pricing, and customer behaviour.

This real-time optimisation helps merchants stay ahead of the competition, increase conversion rates, and enhance customer satisfaction. By implementing Dynamic Pricing, Shopify merchants can ensure their pricing strategies maximise profitability while responding to ever-changing market conditions.

Shopper Insights and Amazon Marketing Cloud Integration

In addition to Dynamic Pricing, Trellis is introducing the integration of shopper data sets from clients’ Shopify stores to Amazon Marketing Cloud. This combination allows merchants to unify customer insights across platforms, creating a more comprehensive view of shopper behaviour.

By leveraging these insights, businesses can optimise their strategies, improve targeting, and enhance their full-funnel marketing efforts. This new feature enables merchants to make informed decisions that drive growth and profitability.

By leveraging the same advanced algorithms, Trellis ensures sellers across multiple channels remain competitive and profitable in response to changing  market conditions.  “As the leader in ecommerce technology, we are thrilled to extend our platform’s capabilities to Shopify merchants,” said Fahim Sheikh, CEO of Trellis Corporation.

“Our goal is to provide brands with the tools they need to optimise their operations effortlessly and achieve sustained growth in an increasingly competitive environment.”

Trellis’ platform is easy to implement and manage, offering Shopify merchants seamless integration to enhance store performance. Whether through Dynamic Pricing or Shopper Insights, Trellis provides the tools necessary to boost profitability without requiring constant manual adjustments.