GroupBy Delivers Next-Gen Ecommerce Search
GroupBy’s new search and browse evaluation tool provides merchandisers with enhanced insight into the effectiveness of their merchandising rules and campaigns. GroupBy, a SaaS-based B2C and B2B ecommerce product discovery and search provider makes it easier than ever for retailers to build a compelling shopping experience with several significant updates to its Product Discovery Platform […]
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GroupBy’s new search and browse evaluation tool provides merchandisers with enhanced insight into the effectiveness of their merchandising rules and campaigns.
GroupBy, a SaaS-based B2C and B2B ecommerce product discovery and search provider makes it easier than ever for retailers to build a compelling shopping experience with several significant updates to its Product Discovery Platform powered by Google Cloud Discovery AI.
Three new features designed to enhance the company’s AI-powered solutions offer its customers more insight, control and visibility.
GroupBy’s new search and browse evaluation tool provides merchandisers with enhanced insight into the effectiveness of their merchandising rules and campaigns, while expanded support for new recommendations models allows GroupBy’s clients to deliver even more highly personalised shopping experiences to their customers. Finally, a design update to GroupBy’s user interface allows retailers to gauge the health of their site at a glance, and take quick action to address any issues.
Better Insight With Merchandising’s Evaluation Tool
The evaluation tool provides merchandisers with a way to better understand how their ecommerce site is working and which factors most impact the performance of their search, browse and recommendations.
Within rules, merchandisers already had the ability to perform modifications such as applying boosting and biasing, selecting which navigations appear for users, employing linguistic controls and more. The Evaluation Tool provides insight into which modifications are being applied and how those modifications impact search results and ranking. This transparency into overall site performance allows users to better evaluate the impact of specific changes and then make adjustments to rules or configurations to tackle any issues or inconsistencies within their site.
In addition, GroupBy’s Command Centre with its strong merchandising capabilities empowers merchandising teams to focus on important and strategic business objectives instead of manual search turning and implementing business rules. When paired with Google’s enhanced AI capabilities, merchandising teams can trust the AI to work as a strategic partner, optimising and displaying results based on hard data and selected business objectives. This tool allows merchandising teams to spend more time and focus on strategic merchandising initiatives that truly add value to the business.
