Google Begins Phasing Out Third-Party Cookies

This development marks a significant step in Google’s intention to eventually phase out cookies, which have long been a source of privacy concerns among internet users.

Staff Writer January 09, 2024

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Google has initiated the process of limiting third-party cookies for select users of its Chrome web browser. This development marks the first step in Google’s declared intention to eventually phase out these cookies, which have long been a source of privacy concerns among internet users.

Google’s Vice President Anthony Chavez said, “We are taking a responsible approach to phasing out third-party cookies in Chrome. If a site doesn’t work without third-party cookies and Chrome notices you’re having issues, we’ll prompt you with an option to temporarily re-enable third-party cookies for that website.”

Google acknowledges that eliminating third-party cookies necessitates the approval of Britain’s Competition and Markets Authority (CMA), which is currently examining the potential implications of such a move on other businesses. As per Google’s outlined strategy, the limitation of third-party cookies has commenced for 1% of Chrome users, serving as an initial phase for testing purposes.

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