AstorMueller Partners with Myntra for Sneaker Launch
This limited edition range, born from the collaboration between AstorMueller and Studio NU:BEAT, aims to provide a platform for wearers to express their individual style and identity.
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AstorMueller has launched an exclusive sneaker collection called ‘nu:beat’ in partnership with Myntra.
Sandip Baksi, Chief Operating Officer, AstorMueller, said, “In a world where music is the universal language that unites us all, we have drawn our inspiration from its boundless creativity and endless possibilities. From the pulsating energy of hip-hop to the soulful melodies of jazz, each pair of nu:beat is infused with the spirit of musical innovation and self-expression. What sets nu:beat apart is our passion for music and fashion, creating sneakers that resonate with the rhythm of your life. nu:beat is more than just a tribute to music; it’s a celebration of individuality and self-expression. Every pair of nu:beat is a canvas for you to express your own personal style and identity,”
This limited edition range, born from the collaboration between AstorMueller and Studio NU:BEAT, aims to provide a platform for wearers to express their individual style and identity.
The collection, designed by Johanna Müller, blends elements of music and fashion, rooted in a rich heritage of European shoemaking dating back to 1928. The design was inspired during Müller’s time in Ibiza, Spain, and aims to resonate with music lovers and creators.
