Amazon Launches Rufus
This AI assistant can provide customised suggestions based on user queries, such as ideas for Valentine’s Day gifts or the best toys for a particular age group.
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Amazon has unveiled Rufus, a new AI-powered shopping assistant, aimed at transforming the online shopping experience for its customers. Rufus, which is currently in beta, is designed to assist users in navigating Amazon’s extensive product catalogue and making informed purchasing decisions.
Rufus is trained on Amazon’s vast product database and information sourced from the web, allowing it to provide helpful responses to a variety of customer queries. This includes offering product comparisons, making recommendations based on user input, and aiding in product discovery within Amazon’s familiar shopping interface.
The assistant can suggest products tailored to specific activities or events, like recommending items for cold-weather golf or helping with starting an indoor garden. Besides that, Rufus allows customers to conduct thorough product research, such as asking about essential factors to consider when buying items like headphones or exploring clean beauty products.
This AI assistant can provide customised suggestions based on user queries, such as ideas for Valentine’s Day gifts or the best toys for a particular age group. To use Rufus, customers in the beta group need to update their Amazon Shopping app. Once updated, they can type or speak their questions into the search bar, and a Rufus chat dialogue box will appear, offering answers and allowing for follow-up queries.
