Acrelec K27 kiosks promote Burger King

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Acrelec K27 kiosks transformed into a gaming system to promote Burger King and Activision’s global marketing campaign for the highly anticipated launch of “Call of Duty: Modern Warfare II.”

Acrelec, a leader in quick-service restaurant (QSR) technology, powered a global promotional campaign between the original Home of the Whopper, Burger King, and popular gaming franchise Activision to release Call of Duty -Modern Warfare II. Acrelec self-service kiosks were used to redesign Burger King restaurants in the video game style, live in over 35 countries.

Acrelec K27 kiosks transformed into a gaming system to promote Burger King and Activision’s global marketing campaign for the highly anticipated launch of “Call of Duty: Modern Warfare II.”

As an extension of the new Call of Duty-themed Whopper Meal, Burger King was redesigning certain store locations into immersive experiences and a branded “skin.” The highly customisable Acrelec K27 kiosk in Burger King Paris Alésia transformed into a video game where customers experienced playing Modern Warfare II on October 29 and 30. Customers bought a “Call of Duty”-branded Whopper Meal through the kiosk and redeemed codes for in-game rewards such as burger-themed skin and additional experience points. Fans were invited to demonstrate their video gaming abilities to track down hidden QR codes in an interactive game played on the kiosk.

“We are thrilled to be a part of this first-of-its-kind creative marketing campaign between two of the biggest names in their industry, Burger King and Activision,” said Acrelec Vice President Global Marketing Reda El Khayer. “Having deployed our kiosk solutions in Burger King’s worldwide and built a strong relationship with the brand. It is the perfect opportunity to show our agility and reactivity to Burger King and its parent company, Restaurant Brands International (RBI), and showcase our kiosks’ robust integrations, customisable hardware design, and user interface.”

Acrelec has been a trusted partner of the world’s largest QSR brands for over a decade and has deployed over 50,000 kiosks. Interactive technology elevates the dining experience, or in this case, the gaming experience, while a sleek design and personalised branding maximise marketing efforts. Acrelec collaborates with customers and partners to develop and integrate new platforms that increase customer engagement, optimise efficiency and improve operations.