Haleon Taps Vistar Media for Programmatic OOH Advertising
By leveraging Vistar’s DSP, Haleon can execute data-driven, highly personalised DOOH campaigns at scale.
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Haleon has chosen Vistar Media as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide—leveraging Vistar’s advanced technology to maximise impact and media efficiency.
Haleon’s decision to select Vistar as their preferred partner underscores the strategic importance of DOOH in their media strategy. By leveraging Vistar’s demand-side platform (DSP), Haleon can execute data-driven, highly personalised DOOH campaigns at scale, ensuring their commitment to quality, transparency and sustainability is reflected in every market.
This partnership marks a significant milestone in Haleon’s continued investment in premium, impactful media channels.
This collaboration reflects Haleon’s ongoing efforts to ensure greater control over its media investments, aligning with its quality media initiative. Vistar’s programmatic OOH capabilities, combined with Publicis’ global success, enable Haleon to deliver impactful campaigns while maintaining its sustainability goals. With OOH recognised as one of the most carbon-efficient media channels, this partnership supports Haleon’s drive to reduce the environmental footprint of its advertising efforts.
This partnership also allows Haleon to elevate their global media presence, ensuring their brands connect with consumers across a dynamic and premium OOH environment, powered by Vistar Media’s programmatic capabilities.
Brook Minto, Global Investment Director of Marketing Edge at Haleon, said, “Haleon is always seeking the best ways to connect with consumers while staying true to our sustainability mission. Partnering with Vistar Media lets us push boundaries in digital out-of-home advertising, combining innovation with purpose. Their expertise and cutting-edge technology empower us to elevate the quality of our media investments globally, in a way that truly aligns with our values.”
Meanwhile, Ben Baker, Managing Director for APAC at Vistar Media, commented, “We’re incredibly proud to be selected as Haleon’s global partner for programmatic OOH. It’s exciting to see this partnership amplify the impact of iconic brands like Panadol and Voltaren, both essentials in our lives. At Vistar, we’re all about leveraging technology to connect brands with people in meaningful ways, at the right moment and in the right place. Working alongside Haleon and Publicis, we’re ready to deliver campaigns that are not only innovative but also resonate deeply with consumers across Southeast Asia and the globe.”
