Wonda Coffee and Astro Shaw Join Forces
This collaboration between Wonda Coffee and Astro Shaw sets new standards for innovative marketing strategies, focussing on local elements that are both near and dear to all Malaysians.
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Wonda Coffee, a coffee brand under beverage manufacturer Etika, has collaborated with Malaysian film and entertainment studio Astro Shaw to bring back Malaysia’s beloved superhero, Keluang Man, to life.
Amy Gan, vice president of marketing at Etika, said, “Through our collaboration with Astro Shaw for Keluang Man, we wish to reiterate our support for the local entertainment industry, backing the gifted Director, writers, talented cast, production and post-production efforts that go into bringing this legend to the silver screen.”
Raja Jastina Raja Arshad, vice president, head of Astro Shaw & Malay Nusantara Business, said, “This collaboration marks a strong beginning for Astro Shaw in setting new standards for innovative marketing strategies in the film industry. We believe that Keluang Man and Wonda Coffee share a common focus on local elements and are both near and dear to all Malaysians.”
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
