Strategus Launches SalesLink for Auto
Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus’ SalesLink for Auto delivers custom reporting tailored to the KPIs that matter most to the advertiser.
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Strategus, a data-driven Connected TV (CTV) advertising company, has announced the launch of SalesLink for Auto, the closed-loop attribution solution from a managed services provider to directly tie CTV ad exposure to real-world sales outcomes.
Designed specifically for automotive marketers, SalesLink for Auto represents a major step forward in the evolution of Performance TV, delivering campaign transparency and business impact with better precision.
SalesLink for Auto enables advertisers to link CTV ad impressions to actual sales activity using compliant, identity-resolved data. Unlike conventional DSP reporting that offers limited, one-size-fits-all analytics, Strategus delivers custom reporting tailored to the KPIs that matter most to the advertiser.
“We’re proud to lead the market with an attribution solution that reflects what advertisers actually want to know—not just what the DSP can show,” said Todd Porch, CEO of Strategus. “SalesLink for Auto provides auto marketers with proof of performance that’s actionable, timely, and designed around their business goals.”
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The solution is powered by Snowflake’s data collaboration capabilities and Experian Outcomes, a measurement solution that combines identity, consumer marketing, and automotive data to quantify real-world results. This enables precise attribution at scale while protecting consumer privacy.
Marketers gain near real-time insights into which campaigns are driving meaningful outcomes—like vehicle sales or dealership visits—so they can optimise media strategy and prove performance.
“SalesLink bridges the gap between media exposure and real-world action, giving us a strong understanding of how our CTV campaigns prompt consumers to actually take action and make purchases,” said Scott Fanelli, Chief Revenue Officer at Edmunds.
“These insights, grounded in real consumer behaviour, help Edmunds deliver even greater value to our dealer partners by making it easier to measure performance and optimise results.”
Thomas Manning, VP at Star Performance Marketing, said, “It’s always a challenge to determine which media channels drive traffic and how they convert. The SalesLink tool gives us a way to validate our targeting strategies by geo, audience, and media channel.”
“There are no guarantees in advertising, but the principles of advertising suggest that reaching the right audience, at the right time, with the right message leads to mindshare, which translates to market share. SalesLink allows our agency to see how all of this works in one portal.”
Strategus plans to expand the SalesLink solution to additional verticals, including retail and financial services, giving more marketers access to closed-loop attribution in CTV campaigns—without needing to build a custom tech stack.
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