Similarweb Launches GenAI Intelligence Toolkit
Similarweb’s GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.
Topics
Similarweb has announced the launch of the GenAI Intelligence Toolkit. The toolkit is a solution that combines AI Brand Visibility and AI Traffic, letting companies see how they are represented on AI platforms and the value of AI-generated traffic to their digital marketing and sales.
As generative AI begins to shift the overall digital marketing mix away from traditional search, marketers, merchants, and digital leaders are seeking to understand when AI chatbots are recommending their business and how much traffic they drive to company websites.
Similarweb’s GenAI Intelligence Toolkit provides both visibility and traffic data for GenAI, giving businesses a comprehensive picture of their performance across AI-powered discovery and search tools.
Benefits of GenAI Intelligence Toolkit:
- Helps brands understand how they’re performing across AI platforms by linking brand visibility with actual traffic data.
- AI Brand Visibility reveals which topics are most associated with the brand and highlights the top sources cited in AI-generated answers. This allows brands to identify when AI content is shaped by sources favouring competitors, helping prioritise visibility improvements in those areas.
- Users can track AI-driven traffic to their own landing pages and those of competitors, as well as identify the prompts driving that traffic. This enables informed comparisons and strategic action..
- Traffic remains important. Conversions, engagement, and revenue all happen after the click. The toolkit provides the data needed to adjust content and strategy for the growing AI channel.
- Unlike traditional search keywords, the toolkit gives detailed AI queries that offer deeper insight into consumer intent, enabling more precise analysis and targeted engagement.
ALSO READ: Similarweb Digital Intelligence Now Available in AWS Data Exchange
Powered by Similarweb’s industry-leading Digital Data, the toolkit enables organisations to measure traffic to their own properties and also benchmark against competitor performance, offering a comprehensive view of how generative AI is reshaping the landscape.
“Similarweb’s AI Traffic feature is a game changer, offering valuable insights into how AI chatbots are reshaping brand discovery,” said Ben Newman, Insights and Effectiveness Manager at Anything is Possible, a UK digital agency.
“The AI Traffic feature supports our SEO and Content teams, while also revealing the prompts users are entering, helping us better understand client audiences and what matters to them before they visit a website.”
Or Offer, Founder and CEO of Similarweb, said, “We recognise that AI represents a fundamental shift in the digital marketplace. We are committed to helping our customers understand how business and consumer use of AI is reshaping the web.”
“At the same time, we’re taking advantage of AI across our product development and engineering organisations to improve data analysis and make insights more accessible to our customers.”
“With our recent launch of full-service AI Agents, we’re also putting that power in the hands of our customers – for example, agents to help marketers identify search traffic trends and fill content gaps.”
ALSO READ: Similarweb Acquires The Search Monitor
