Meltwater Unveils GenAI Lens
Meltwater’s GenAI Lens solution monitors and analyses responses from GenAI tools, offering transparency into what’s being said and where the underlying LLMs are sourcing their information.
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Meltwater has announced the launch of GenAI Lens, a tool that gives companies better visibility into how their brand, competitors and industry are discussed across all major AI Assistants and LLMs (Large Language Models), including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.
Marketing, Comms, and PR professionals face a growing challenge with more channels to manage and even more to monitor. As generative AI becomes a driving force behind content creation and news cycles, teams need complete visibility into not just what is said, but how it’s being shaped by LLMs.
As AI increasingly shapes public perception, it’s critical for brands to understand how they appear in this LLM-generated content. Until now, brands have lacked visibility into how they’re represented across GenAI, opening the door to misinformation, outdated content, and missed opportunities to strengthen brand presence.
Meltwater’s GenAI Lens solution monitors and analyses responses from GenAI tools, offering transparency into what’s being said and where the underlying LLMs are sourcing their information.
Users can track brand, product, or competitor mentions across more than 90% of LLMs, offering a 360-degree view of how their brand is represented alongside news and social data.
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Benefits of Meltwater’s GenAI Lens:
- Understand how the brand is represented, with aggregated results across major LLMs, filling a critical blind spot as AI becomes a primary source of information for consumers and media.
- Identify early signs of misinformation, negative sentiment, or misleading narratives, giving the team time to respond before issues escalate.
- Use trend and emotion analysis from AI search outputs to shape smarter PR, brand, and content strategies based on how audiences are engaging with generative AI.
- Monitor how competitors are portrayed and uncover competitive opportunities, industry trends or emerging topics, helping you stay ahead of the narrative and refine positioning.
- Access visualisations that show brand sentiment, emotion, key phrases, people, products and things mentioned, alongside citations.
- Customise built-in prompt templates to launch targeted monitoring in minutes.
“The way people look for and understand information has shifted fundamentally. Visits to AI chatbots grew nearly 81% in the last year alone, signalling these tools are becoming a primary source of discovery,” said Chris Hackney, CPO at Meltwater.
“Meltwater’s latest solution empowers PR, marketing, and communications professionals to proactively monitor, analyse, and respond to narratives emerging from powerful AI engines like Perplexity, ChatGPT, and Gemini.”
“By surfacing real-time insights on trending topics, sentiment shifts, and new opportunities, we’re giving our clients a strategic advantage, enabling them to protect their brand reputation, craft smarter communication strategies, and move at the speed of AI-driven conversations.”
Meltwater is committed to growing source models, deepening analytics and maintaining comprehensive coverage as new LLMs emerge in this dynamic field.
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