marketing

Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube.  And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]

Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]

2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]

Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]

Businesses have been talking about personalisation for years; however, B2B is still catching up to the trend in many ways.  For many B2B businesses, 2020 has been a critical year as it made them quit their old strategies. For many, it meant delivering extra personalised content that aligned with the changing needs of the audiences […]

Mining data for meaningful insights and making data-backed marketing decisions in real-time is the key to success for today’s brands across industries. An intelligent marketing automation platform can help businesses create a personalised user experience for website visitors. To reshape customer interactions on digital channels and transform them into a more flexible and personal space, businesses need […]

Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience,  however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]

While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]