customer data

With the same energy and enthusiasm as before, the second day at VMF 2021 powered through with motivating and inspiring sessions by world class leaders. Discussing the need for brands to focus on purpose was Roy Hutchinson, CMO, Deem Finance LLC.  According to Hutchinson, ‘Brands as we knew do not exist anymore. Today we are […]

In a world where consumers expect privacy and personalisation, marketers are tasked with earning customer trust to collect the correct data. Elaborating on earning customer trust was Claire Feeney, Product Marketing Manager, One Trust PreferenceChoice, on the second day of VMF 2021.  Working with markets to centralise their user consent and comply with hundreds of […]

The third edition of the region’s biggest marketing technology event has begun. A whirlpool of marketing minds and conversations are set to inspire the industry, especially during the trying times of the COVID-19.  With the drastic change in consumer behaviour, digitisation was an expected uphill battle for businesses. However, let’s not call changing consumer demands […]

Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]

Exponea clients can now access Acxiom’s data hygiene and data enrichment services via API, thanks to an arrangement between the two firms.  The goal is to help brands unify customer data, understand audiences and deliver personalised campaigns for each customer through their preferred channels,” states Chris Williams, partner channel manager at Exponea.  The API allows […]

Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]

Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To own that destiny and to ensure the […]

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website.  The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]

The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]

Adobe announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, […]