Brand Loyalty

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

This collaboration will enable businesses to create more personalised and seamless interactions, enhancing customer experience.

In APAC, 68% of consumers will trust a brand’s communication, which includes verification badges.

Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space.

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

A new report finds 70 per cent of customers surveyed are open to better quality products Meaningful relationships keep customers coming back over the long term. Focusing on building these customer relationships and their experience with the business can go a long way toward improving brand loyalty. According to the latest report released by consumer […]

The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]

When Google released its Cardboard, a low-cost viewer where one could insert a smartphone, in 2015, it put an emerging technology like virtual reality (VR) into the hands of everyone. The excitement was palpable. A year later, Google announced that over 5 million Cardboard viewers had shipped, over 1,000 compatible applications had been published, and […]

Brand crises due to social media trolls, controversial advertising are steeply on the rise. Here is a checklist to keep the crisis management stack on standby A controversial marketing campaign or an advertisement, an underwhelming product quality review, or even an unpleasant comment from an employee on social media can initiate a brand crisis. Several […]

2020 will be remembered as the year when over half of the world’s population had to shift online. Intelligent shoppers and predictive analytics for consumer data point that 2021 will be all about hyper-personalisation. Consumers today expect businesses to foresee and fulfil their requirements in the shortest possible turnaround time. Hyper-personalisation has made this type […]