Tubi, Shopsense AI Partnership Makes Super Bowl LIX Shoppable
Shoppable integrations are the next frontier for ad supported streaming services.
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Tubi, Fox Corporation’s ad supported streaming service, has announced a new shoppable experience – The Tubi Red Carpet Shop – in partnership with Shopsense AI.
Tubi lays claim to the world’s largest collection of movies and TV episodes, including over 300 exclusive originals. And now viewers are able to purchase items within curated digital stores by visiting shop.tubi.tv on their smartphones.
The storefronts are inspired by the upcoming Tubi Red Carpet at Super Bowl LIX. Hosted by Olivia Culpo, this covers the celebrity, fashion and culture behind America’s biggest sports event live from Caesars Superdome on 9 February starting at 3:30 PM ET on Tubi. They will include essentials for game day parties, trends inspired by WAGs, audio products inspired by music from the big game and team apparel and fan gear.
“Our collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships,” said Jeff Lucas, Chief Revenue Officer, Tubi.
“Our commitment to delivering premium entertainment that is free and accessible, combined with an incremental audience that is incredibly passionate about our content, allows us to experiment in ways that are tangible and truly interactive. Shoppable integrations are the next frontier for ad supported streaming services, and we look forward to continuing to explore what’s possible with Shopsense AI.”
“Television is rapidly transforming into an interactive marketing platform that can effectively influence consumer behaviour from initial awareness to final purchase,” said Glenn Fishback, CEO and Co-Founder at Shopsense AI.
“With this partnership, we’re bringing the power of shoppable TV to one of the biggest cultural moments of the year. This is the future of retail, where every entertainment touchpoint becomes an opportunity for brands to captivate and connect with consumers.”
