APRW Adds Consumer Brands to Portfolio

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APRW, an integrated communications agency, has announced the expansion of its client portfolio with the addition of consumer brands in Singapore.

APRW has added Sterra, Lunch Actually Paktor Group, Mathilde Singapore, and Envoku (Live Group) to its client portfolio.

Sterra, an air and water purifier brand, has appointed APRW as its public relations agency, tasking the agency to manage its publicity efforts.

APRW has also provided counsel for Lunch Actually and Paktor’s merger, crafting its announcement and overseeing the release of the Singles Dating Survey 2024.

Meanwhile, APRW will also be at the helm of the publicity efforts of Mathilde, a luxury handbag brand. APRW is set to lead the PR activities and partnerships of the brand, aiming to reflect its commitment to excellence, sustainability, and individuality.

Additionally, APRW is also working with Envoku, an events and engagement agency under Live Group, helping the brand establish its position as an industry leader.

“We’re delighted to have played a part in helping Lunch Actually and Paktor ‘tie the knot’ as they come together to form the Lunch Actually Paktor Group. This union reflects both brands’ dedication to enriching the dating journey and helping singles find their perfect match. As they combine their strengths and expertise, singles across Asia can look forward to even more opportunities to connect and find love,” Cho Pei Lin, Managing Director of APRW, said.

Julie Chiang, Director of APRW, said, “We are thrilled to be working with Sterra, Envoku, and Mathilde Singapore, three brands that are committed to delivering value and innovation in their respective industries. At APRW, our goal is to help our clients build stronger connections with their audiences by delivering thoughtful, strategic PR solutions. We look forward to helping them navigate their journeys and elevate their presence in meaningful ways.”