ZS Acquires Digital Additive for Personalised Marketing

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ZS, a global management consulting and technology firm, announced that it has acquired Digital Additive, a Salesforce-led digital marketing agency that specialises in helping businesses leverage the Salesforce Marketing Cloud ecosystem to build data-driven, personalised marketing campaigns and deliver impactful results.

“Our team at ZS has been focused for years on using Salesforce solutions to help clients transform their marketing offerings and digital customer experience,” said ZS CEO Pratap Khedkar. “Digital Additive brings a wealth of Salesforce expertise, and ZS can now deliver even more value for clients who want to create high-impact customer interactions and accelerate growth.”

Roxana Shershin, Co-founder and President of Digital Additive, said, “The integration with ZS will enable the Digital Additive team to shape the agenda for the next generation of data-driven marketing models across key industries.”

“At Digital Additive, we’ve leveraged Salesforce Marketing Cloud to create impactful marketing automation and content management programs for some of the world’s leading brands. With Digital Additive and ZS joining forces, we can better serve our clients and help them achieve AI-driven, hyper-personalised customer experiences at global scale,” Roxana added.

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Saby Mitra, Global Practice Area Leader of Digital Customer Experience Practice at ZS, said, “Integrating Digital Additive with our team will boost ZS’s Salesforce offerings and reinforce the firm’s commitment to the Salesforce ecosystem.”

“Digital Additive’s strong digital marketing capabilities, deep expertise in Salesforce marketing solutions and trusted reputation will help us accelerate our marketing technology portfolio. Together, we can create more synergies for our clients by integrating our AI-driven customer orchestration capabilities with marketing activation solutions and services,” Mitra added.

Together with Digital Additive, ZS has strengthened its end-to-end customer engagement capabilities, including digital data and analytics, customer orchestration, and marketing activation.