Mobile Marketing

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]

An increasing number of mobile-first evangelists have underlined the fact that mobile is not just another gadget; it is the future of businesses! Mobile devices are key communication devices for most of the consumers throughout the globe, and every year the numbers are increasing exponentially.  A study conducted by We Are Social showed that 50% […]

EZ Texting, the leader in SMS marketing software for business, today released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ revealing texting has 6X the engagement of email among consumers. The report reveals just how often certain segments of the population are interacting with their mobile devices in comparison to other channels. The […]

TIGA released new data showing that over the last five years the focus of UK studios has moved away from mobile towards other platforms. In 2018, 40 per cent of UK studios were primarily focused on mobile, down from 49 per cent in 2013. TIGA is the network for video games developers and digital publishers and the […]

Data gathered by SCORE, an American small business mentoring organisation, found that more than half (58 per cent) of consumers used voice search to find local business information last year. Nearly half (46 per cent) of users searched for a local business daily, while a further 28 per cent searched about once a week. Younger […]

Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.